JOEL KATH

FOUNDER 

PROOF ARTISAN DISTILLERS

FARGO, ND

Proof Artisan Distillers in Fargo, ND makes the potato vodka that goes into the American Liquor Co. 4-crop vodka blend from locally grown Red River Valley potatoes. The proof is a family affair, with Joel, his brother, Jay, and sons Jarek and Jamison, each contributing their expertise and working side-by-side with the rest of their team, to create the highest quality, award-winning spirits. 

“You only get one chance to make a first impression and the spirit does the talking” says Joel. He believes potatoes were created to make vodka. There’s a natural sweetness and viscosity to potato vodka, which means it’s actually thicker than vodkas made with wheat, rye, or corn. The American Liquor blend brings out the sweetness in the other grains and gives it a little thickness that helps it segue over the palate.

Joel has always been fascinated with vodkas. He recognized early that all vodkas are not equal and generated a mental reference ‘library’ cataloging the differences between them. What he likes most about working with American Liquor Co is that they’re sourcing from small producers to get quality craft spirits and then creating awareness about the source. “That’s unique and needs to be recognized and applauded.”

His advice to other Makers: Be true to your passion. Be proud about being CRAFT because that’s what separates us from the sea of alcohol.